Rethinking the collections feature for Femtasy
Rethinking the collections feature for Femtasy
Rethinking the collections feature for Femtasy
Femtasy is a streaming platform for erotic audio stories for women
Femtasy is a streaming platform for erotic audio stories for women
The Feature
The Feature
The collections feature is a page containing audios users have listened to, or liked.
The collections feature is a page containing audios users have listened to, or liked.
The collections feature is a page containing audios users have listened to, or liked.
The Data
The Data
Only 25% of subscribed users use the collections feature, as compared to 40% of trial users.
Only 25% of subscribed users use the collections feature, as compared to 40% of trial users.
Only 25% of subscribed users use the collections feature, as compared to 40% of trial users.
The Problem
The Problem
How can we create an engaging collections page that all users are eager to interact with?
How can we create an engaging collections page that all users are eager to interact with?
How can we create an engaging collections page that all users are eager to interact with?
Understanding the problem
Understanding the problem
To begin exploring ways the feature could be improved, I started out by gathering existing data, asking some questions and making assumptions based on the data.
To begin exploring ways the feature could be improved, I started out by gathering existing data, asking some questions and making assumptions based on the data.
Having all these questions and assumptions led me to research Femtasy users; finding out why they used the platform, their pain points, expectations and user needs.
I collated app reviews from Google and Apple play stores, reddit groups and customer support tickets and feature requests, all of which I then synthesized to draw insights.
Having all these questions and assumptions led me to research Femtasy users; finding out why they used the platform, their pain points, expectations and user needs.
I collated app reviews from Google and Apple play stores, reddit groups and customer support tickets and feature requests, all of which I then synthesized to draw insights.
I then crafted a primary user persona based on these insights to visualize the needs, behaviours and expectations of Femtasy users.
I then crafted a primary user persona based on these insights to visualize the needs, behaviours and expectations of Femtasy users.
The Problem Statement
The Problem Statement
The research process helped me identify the problem with the existing feature and gather user requirements for an improved version that more accurately met users' needs and matched their expectations.
The research process helped me identify the problem with the existing feature and gather user requirements for an improved version that more accurately met users' needs and matched their expectations.
Brainstorming Solutions
Brainstorming Solutions
The problem identified required a solution that helped users find and organize their audios, but we also wanted to create a solution that drove conversion as well. This led me to explore some of the ideas below before settling on the last solution.
The problem identified required a solution that helped users find and organize their audios, but we also wanted to create a solution that drove conversion as well. This led me to explore some of the ideas below before settling on the last solution.
Sketching & Wireframing
Sketching & Wireframing
Once I settled on an approach to solve the problem, I began sketching flows and frames keeping in mind that the final designs would be based on Femtasy's design system.
This helped me determine what visual elements would be incorporated and accessibility considerations to consider.
Once I settled on an approach to solve the problem, I began sketching flows and frames keeping in mind that the final designs would be based on Femtasy's design system.
This helped me determine what visual elements would be incorporated and accessibility considerations to consider.
Current feature design
Current feature design
Proposed feature design
Proposed feature design
Testing & Iteration
Testing & Iteration
Validating the success of this feature would require usability tests, gathering continuous feedback and tracking the data I started with at the beginning of the study, i.e, the user engagement rates for trial & subscribed users and conversion rates after feature interaction.
Validating the success of this feature would require usability tests, gathering continuous feedback and tracking the data I started with at the beginning of the study, i.e, the user engagement rates for trial & subscribed users and conversion rates after feature interaction.
